Lose Yourself in Your Reading
The most elegant feature of a physical book is that it disappears
while you're reading. Immersed in the author's world and ideas,
you don't notice a book's glue, the stitching, or ink. Our top
design objective was to make Kindle disappear—just like a physical
book—so you can get lost in your reading, not the technology.
Paper-Like Screen
Utilizing the latest in electronic-ink display technology, Kindle
provides a crisp black-and-white 6" screen with the same
appearance and readability of printed paper. Sharp and natural
with no glare or backlight, reading on Kindle is nothing like
reading from a computer screen. Those who see it for the first
time always do a double-take. The screen works using ink, just
like books and newspapers, but displays the ink particles
electronically. And unlike a laptop or smart phone, Kindle never
gets warm so you can comfortably read as long as you like.
Read in Sunlight with No Glare
Kindle's screen reflects light like ordinary paper and uses no
backlighting, eliminating the glare associated with other
electronic displays. As a result, Kindle can be read as easily in
bright sunlight as in your living room.